Luxury Online: Styles, Systems, Strategies

Uche Okonkwo, "Luxury Online: Styles, Systems, Strategies"
Ma illan | 2010 | ISBN: 0230555365 | 320 pages | PDF | 4,6 MB


This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.


Luxury Online: Styles, Systems, Strategies


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Luxury Online: Styles, Systems, Strategies

14 Days Free Access to USENET
Free 150 GB with full DSL-Broadband Speed!






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